- ATT WIRELESS HBO MAX HOW TO
- ATT WIRELESS HBO MAX FULL
- ATT WIRELESS HBO MAX TV
- ATT WIRELESS HBO MAX FREE
ATT WIRELESS HBO MAX FULL
Auto-renews at full price after one year.
ATT WIRELESS HBO MAX FREE
ATT WIRELESS HBO MAX TV
Upgradeable to ad-free Hulu for $6 per month, but not to Hulu + Live TV.Free for six months with “Do More Unlimited” and “Start Unlimited” plans.Free with “Get More Unlimited” and “Play More Unlimited” plans.Content is expensive.Īdvertising revenue for the company’s cable network division, which includes CNN, TNT and TBS (where it airs sports programming), dropped 37 percent to $796 million, the biggest shortfall across the media group. But AT&T is spending more - costs were up about a third to $1.5 billion - to invest in HBO Max. Revenue at its HBO division was down 5.2 percent to $1.6 billion, a result of more people canceling or cutting back their cable and satellite accounts. The phone giant still has plenty of cash coming in the door, allowing it to pay down its enormous debt and shell out dividends.
It added about 165,000 new customers to its prepaid plans.įactoring in resellers and other connected devices like tablets, AT&T now claims 171.4 million total wireless accounts, an 8 percent increase from last year. A combination with the rival Dish could help both companies, but such a deal would face steep regulatory hurdles.Įlsewhere, AT&T’s wireless division saw a loss of 154,000 customers in its traditional service where people pay a monthly bill. It was a further sign the company could end up selling that business altogether. The company’s traditional TV business, including its satellite (formerly known as DirecTV) and online cable platform, saw a net loss of 954,000 customers, a downturn it blamed on lower household spending because of the pandemic. But on Thursday’s earnings call he acknowledged the confusion and said, “We still have work to do to educate and motivate” customers to adopt the newer service. Stankey called it a gauge of the customer’s brain power: “Why wouldn’t you want twice the content for the same price?” he said at the time. “Unfortunately, Amazon has taken an approach of treating HBO Max and its customers differently than how they’ve chosen to treat other services and their customers.”Ĭustomers may also be confused about HBO versus HBO Max, or may not be aware they can even make the switch - an ongoing marketing challenge for AT&T.
“We’ve tried repeatedly to make HBO Max available” on Amazon, he said. HBO Max customers also can’t watch the service on Amazon’s Fire devices.ĪT&T’s chief executive, John Stankey, had some harsh words for Amazon on the earnings call after the report. Amazon, a big outlet for HBO, sells HBO through its Amazon Channels service, but it hasn’t been able to strike a deal with AT&T to convert those people to HBO Max customers. Because most people get HBO through their cable or satellite provider, AT&T has cut deals with most of them to allow their customers to make the switch.īut that doesn’t mean everyone has.